How To Buy Lingerie for your girlfriend or wife: A Men’s Guide


The Ultimate Guide to Buying Lingerie For Men

(This Post was originally published on November 5th 2019 and updated on November 8th 2021)

Buying lingerie for your girlfriend or wife can be a daunting task, it's already a challenge buying underwear for yourself, let alone something that your partner will love, however, don't let that discourage you from expressing your affection with a thoughtful gift. Your significant other will genuinely appreciate the care and consideration you invest in choosing a piece that reflects her style and desires. The right lingerie can convey love and intimacy, strengthening your bond in a heartfelt way.

Lingerie serves not only as a fashion accessory but also as a means of enhancing and celebrating the female form. The term "lingerie" originates from the French word "linge," meaning linen, yet its purpose has transformed significantly over time. It now embodies the artistry of design and the celebration of femininity.

Selecting the perfect lingerie gift for your girlfriend or wife requires thoughtful consideration. Here are some essential tips to guide you:

Image: Cottonbro

 Tip 1 - Know Her Size

The first step in buying lingerie for your girlfriend or wife is knowing her size, specifically her bra and briefs size. This ensures that she not only looks beautiful in the lingerie you choose but that it also fits her perfectly. Be aware that there are various sizes available on the market, so before proceeding with any purchase, take a discreet look in her lingerie drawer if you have access. If this is not possible, the most common sizes are S, M, L, and XL.

If you're unsure about sizing, don't hesitate to ask. Your partner will appreciate your interest, and it will add to your thoughtful approach. Remember, if you do encounter the wrong size, just keep the receipt; you can always exchange it for the correct fit.

Tip 2: Choose The Right Colour 

Choosing the right colour for lingerie is crucial and can significantly impact the impression your gift makes. Begin by considering your partner's preferences—does she lean towards vibrant shades, or does she prefer the subtle elegance of neutral tones? Reflect on her taste in patterns as well, whether she enjoys the femininity of floral designs or the sophistication of sleek, minimalist styles.

With such a wide array of colours available, it can sometimes feel overwhelming. However, narrowing down your options based on her personal style will streamline the selection process. If you find yourself unsure of her preferred colour palette, don't hesitate to ask her directly. This simple step can transform your shopping experience and ensure that your choice resonates with her taste. Remember, thoughtful consideration of colour can elevate your gift from ordinary to truly special.

Image: Cottonbro

Tip 3: Determine Her Style

Choosing the right lingerie for your girlfriend or wife is an important task that requires careful consideration. It is essential to focus on her style and preferences rather than your personal tastes. Lingerie is an intimate piece of apparel for women, and understanding your partner's unique identity is crucial in this selection process.

Begin by reflecting on her style and personality. Is she romantic and sweet, sexy and daring, sophisticated and classy, or classic and chic? Knowing these traits will guide you in choosing the perfect lingerie set that she will love and appreciate.

Consider the various materials she may prefer. Does she gravitate towards cotton, lace, or silk? This insight can help narrow down your choices significantly.

Additionally, think about her preferred type of briefs. Does she like French knickers, boxers, classic briefs, or thongs? Familiarising yourself with different styles can enhance your understanding. For detailed guidance, refer to our article "A to Z of Lingerie Shapes Part 1 - Briefs," which explains various options.

Understanding the bra styles she favours is equally important. Does she prefer bralettes, balconettes, or plunge bras? Again, our article "A to Z of Lingerie Shapes Part 2 - Bras" can provide valuable assistance in identifying her preferences.

Once you have gathered this information, selecting the right lingerie set becomes a more manageable task. With clarity on her style and preferences, you can find a beautiful ensemble that celebrates her uniqueness.

 Tip 4: Time To Shop 

After completing the first three tips, it's time to venture into the lingerie store. Don't worry, lingerie customer assistants are there to help and guide you. You've come prepared, so relax and ask for their assistance. Don't be afraid to share the information you have, and ask if they have anything that meets your preferences.

Image: Olyinka Lingerie/Olyinka Magazine

Give the Gift of Olyinka Lingerie

It's essential to remember that lingerie is a meaningful gift for someone special, making it vital to choose pieces that your partner will adore. Take the time to select items that will make your girlfriend or wife feel both beautiful and comfortable.

For a truly exquisite gift, consider treating your girlfriend or wife to Olyinka Lingerie. Our silk bespoke luxury lingerie and loungewear are designed to elevate any intimate moment, offering both comfort and elegance. As a special incentive, use the code OLYINKAMEN20 at checkout to enjoy a 20% discount on your purchase. Remember, shopping for lingerie should be a fun and enjoyable experience—so indulge in the luxury of Olyinka and make your next gift unforgettable.

Should you require further assistance in selecting the perfect lingerie, do not hesitate to contact us. We are here to help you.


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Olyinka is a brand that produces beautiful, handcrafted, bespoke lingerie. Our mission is to change the narrative within the lingerie industry by encouraging, inspiring, and empowering women. We do this via our monthly newsletters, as well as giving you first access to exclusive news, freebies, and discounts. So sign up below! Become a part of our movement! And as a thank you, you will receive 10% off your first lingerie purchase. Sign up here!


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