2021 Lingerie Trends


Wellbeing, comfort, quality and sustainability will be the trend for lingerie in 2021. The pandemic has forced most of us into lockdown and has resulted in consumers purchasing more loungewear and lingerie online.

This is great for the Loungewear and Lingerie industry who have capitalised on this demand by producing garments that serve customers in this current mood.

However, in spite of the fact that fashion brands are now producing loungewear collections, does not mean consumers will be receptive, this just means that there is now more choice.

Consumers will be increasingly conscious and selective about which brands to purchase from, brand messaging, how products are made and whether brands are using sustainable fabrics and packaging

Lingerie and Loungewear will be comfortable and basic for some consumers but for others, more opulent. Where consumers purchased luxury high end outerwear in the past, will now purchase luxury high end lingerie and loungewear statement pieces instead. 

Pyjamas, dress slips and bralettes pieces that can transition from underwear to outerwear was always popular, but will be even more so in 2021.

Olyinka HQ  have compiled our very own report on what we believe will be the trend for lingerie for 2021 below.

We would also love to hear your thoughts and ideas, please comment below, and if you would like a copy of this report email us on info@olyinka.com

KEY COLOURS

KEY MOOD & LOOKS

OPULENT LUXE

Lingerie and loungewear garments with opulent detailing with a soft almost dreamy like feel, made to feel and look luxurious

Images: Pinterest

SOFT LUXE

Basic pieces that are stylish, comfortable, and transitional.

Images: Pinterest

SOFT BRAS/BRALETTE

Due to the lockdown, breasts were liberated. Soft bras and bralettes became popular and this will continue into 2021

Images: Pinterest

QUILTED ROBES/HOUSECOATS

Fashionable, cosy and luxurious, the must have stay-at-home item.

Images: Pinterest

ACCESSORIES

Silk eye, face masks and head scarves will be the essential lounge and sleepwear accessories.

Images: Pinterest

NIGHT DRESSES

Romantic, light, decadent garments that can be worn night and day.

Images: Pinterest

PYJAMAS/TRANSITIONAL LOUNGEWEAR

The ultimate chic, loungewear item, that can transition to outerwear.

Images: Pinterest

For more inspiration, follow us on Pinterest and check out our Pinterest board 2021 Lingerie Trends.


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