Is It Time To Redefine The Idea Of Beauty?
(This post was originally published on April 6th 2018 and updated on May 14th 2025)
Beauty is a concept deeply rooted in societal norms and is often associated with attractiveness. But in an ever-evolving world, has the definition of beauty evolved with it? With the emergence of digital media and changing cultural values, it is more crucial than ever to redefine what beauty genuinely signifies — or continue to allow society to impose its own definitions upon us.
So what is beauty? How do different cultures, societies, and media portray it? And most importantly — what does beauty mean to you?
In this article, we'll explore:
- The traditional and modern definitions of beauty
- How cultural and media influences shape beauty standards
- Why inclusivity and self-acceptance are key to redefining beauty
- How inner qualities like confidence and kindness contribute to beauty
By the end, we hope you'll have a clearer understanding of your own definition of beauty — one that celebrates uniqueness rather than conformity.
Image: Maddy Freddie
What Is Beauty, and How Has It Evolved?
Beauty (noun): a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.
But let's be honest — beauty is far more than just appearance. For some, beauty is physical. For others, it lies in someone's energy, kindness, or confidence. The definition has always been subjective and personal, but that hasn't stopped mainstream media and industry from narrowing it down to unattainable ideals. At Olyinka, we believe it's time to reclaim and redefine what beauty truly means.
A Brief History of Beauty Standards
Standards of beauty have shifted dramatically through time. In the early 20th century, Hollywood glamour defined attractiveness — slim figures, pale skin, specific facial features. As time moved on, beauty became intertwined with romance and consumerism, driven by advertising campaigns that equated desirability with perfection.
But the 21st century brought a powerful wave of change. With social media amplifying diverse voices, the conversation around redefining beauty has gained momentum. Today, beauty is becoming more inclusive, representative, and real.
Why We Must Redefine Beauty Today
Modern marketing and media have long profited from our insecurities. The beauty and fashion industries have pushed narrow ideals that leave many feeling excluded or "not enough." These messages create unrealistic expectations and damage self-worth. It's time to shift the narrative.
Redefining beauty means embracing imperfections, celebrating individuality, and acknowledging that true beauty begins within. It's about confidence, emotional intelligence, resilience, and authenticity. Beauty should never be a standard set by others — it should be a personal definition rooted in self-awareness and self-love.
Image: Maddy Freddie
Olyinka's Definition of Beauty
At Olyinka Magazine, we believe beauty is far more than aesthetics. Our definition:
Beauty (noun) — a combination of qualities, characteristics, talents and internal skills, gifted or learned, feelings and emotions, which pleases the senses.
To us, the definition of beauty is about embracing yourself fully:
- Celebrating your uniqueness
- Expressing your thoughts, values, and beliefs
- Radiating confidence in your own skin
- Valuing kindness, courage, and inner peace
Beauty in Imperfection: A New Perspective
To further redefine beauty, we've curated reflections that honour a broader, more meaningful interpretation. Beauty is…
- A positive perception of oneself and one's life
- The confidence to show up as you are
- A blend of inner depth and outer expression
- Finding joy in your own reflection — and in others'
- Embracing your story, your scars, and your strength
- The light you bring to the world through your energy
- Living authentically and unapologetically
- The courage to love yourself, flaws and all
When we celebrate this more complete definition, beauty is no longer a pressure — it becomes a source of freedom.
Image: Maddy Freddie
Redefining Beauty for an Inclusive Future
The journey to redefine beauty isn't just personal — it's collective. By questioning outdated ideals and embracing a more holistic view, we create space for every woman to feel valued and seen.
At Olyinka, we are committed to promoting beauty without limits. That means celebrating diverse bodies, skin tones, abilities, identities, and life stories. We want every woman to feel powerful in her body and confident in her truth — because real beauty isn't one-size-fits-all. It's as unique as you are.
So, What's Your Definition of Beauty?
We'd love to hear from you. What does beauty mean to you? Share your thoughts in the comments below, and join us in creating a world where beauty is inclusive, empowering, and truly limitless.
