The Ultimate Guide to Buying Lingerie
(This post was originally published on November 5th 2019 and updated on November 8th 2021)
Buying lingerie for your girlfriend or wife can feel daunting — it's already a challenge buying underwear for yourself, let alone something your partner will love. But don't let that discourage you from expressing your affection with a thoughtful gift. Your significant other will genuinely appreciate the care and consideration you invest in choosing a piece that reflects her style and desires.
Lingerie serves not only as a fashion item but as a means of enhancing and celebrating the female form. The term "lingerie" originates from the French word linge, meaning linen — yet its purpose has transformed significantly over time. It now embodies the artistry of design and the celebration of femininity.
Image: Cottonbro
Getting Started: Our Measurement Resources
Before diving into specific tips, here are the tools on our site that help you get the fit right:
- Perfect Fit Finder — our questionnaire that determines precise bra and brief measurements
- Bra Size Calculator — a simple tool to convert measurements into accurate bra sizes
- How to Measure Your Bra Size at Home — a detailed step-by-step guide
These are especially valuable when investing in high-end lingerie, where fit is paramount.
Tip 1: Know Her Size
The first step is knowing her size — specifically her bra and brief size. If you're shopping alone, take a discreet look in her lingerie drawer and note her bra size (e.g. 34C) and brief size (usually S, M, L, XL, or numerical sizes like 8, 10, 12). If you're choosing together, consider taking proper measurements using the resources above. And if you do end up with the wrong size, keep the receipt — you can always exchange it.
Tip 2: Choose the Right Colour
Choosing the right colour is crucial and can significantly affect the impression your gift makes. Begin by considering your partner's preferences — does she lean towards vibrant shades, or prefer the subtle elegance of neutral tones? Reflect on her taste in patterns as well, whether she enjoys the femininity of floral designs or the sophistication of sleek, minimalist styles.
With such a wide array of colours available, it can feel overwhelming. Narrowing your options based on her personal style will streamline the process. And if you're genuinely unsure of her palette, don't hesitate to ask her directly — thoughtful consideration of colour can elevate a gift from ordinary to truly special.
Image: Cottonbro
Tip 3: Determine Her Style
Choosing the right style requires focusing on her preferences rather than your own. Lingerie is an intimate piece of apparel, and understanding your partner's unique identity is crucial.
Begin by reflecting on her style and personality. Is she romantic and sweet, sexy and daring, sophisticated and classy, or classic and chic? Knowing these traits will guide you towards a set she'll love.
Consider the materials she may prefer — does she gravitate towards cotton, lace, or silk? And think about her preferred briefs: French knickers, boxers, classic briefs, or thongs? For detailed guidance, see A to Z of Lingerie Shapes Part 1 — Briefs.
Understanding the bra styles she favours is equally important. Does she prefer bralettes, balconettes, or plunge bras? Our A to Z of Lingerie Shapes Part 2 — Bras can help you identify her preferences.
Tip 4: A Testing Strategy for Important Occasions
For special events like weddings, where the perfect fit is essential, consider a testing strategy:
- Start early: begin shopping at least 3–4 months in advance
- Establish a baseline: start with one well-measured piece to confirm correct sizing
- Evaluate systematically: test different styles, noting what works and what doesn't
- Consider the complete look: remember the lingerie needs to work with the outerwear
- Document preferences: keep track of brands, sizes, and styles that fit well for future reference
This approach is particularly important when investing in luxury pieces.
Tip 5: Time to Shop
After completing the first four tips, it's time to venture into the lingerie store. Don't worry — lingerie assistants are there to help and guide you. You've come prepared, so relax and ask for their assistance. Don't be afraid to share what you know, and ask if they have anything that matches.
When investing in luxury lingerie:
- Be aware that sizing can vary between brands
- Ask about return policies before purchasing
- Consider professional fitting services for the most accurate fit
- Ask about care instructions to maintain quality
Image: Olyinka Lingerie/Olyinka Magazine
Give the Gift of Olyinka Lingerie
Lingerie is a meaningful gift for someone special, so it's worth taking the time to select pieces that will make her feel both beautiful and comfortable.
For a truly exquisite gift, consider treating your girlfriend or wife to Olyinka Lingerie. Our silk bespoke luxury lingerie and loungewear are designed to elevate any intimate moment, offering both comfort and elegance. Shopping for lingerie should be a fun and enjoyable experience. Should you need further assistance in choosing, do get in touch — we're here to help.
